Saturday, February 12, 2011

Justin Bieber's 'Never Say Never:' Boy, Meet World

Most adults don't want to like teen sensations. They don't want to buy into the hype, to admit that someone who can't yet vote might be worthy of rabid fans and rampant fame, to think that the kid with the hair might have something there.

I, certainly, was not a Belieber.
But it's hard to hold on to those notions after watching "Never Say Never." The 3-D extravaganza of a documentary, in theaters today, chronicles Justin Bieber's rise from small-town Canada kid to international pop star, and weaves in a wealth of concert footage along the way. (Gotta give the squealing, screeching, teenage masses what they want.)
Bieber isn't like his predecessors. Most of them -- i.e., Britney Spears, Miley Cyrus, Justin Timberlake, Michael Jackson -- came from machines that had them singing, dancing and acting like professionals well before they finished puberty.

Not Bieber. "Never Say Never" paints him as a self-made star for the YouTube generation. Long before he was crooning "Baby, baby, baby, oooh," he was banging on pots and pans, drumming with band-mates more than twice his age, and strumming a guitar on the street for money. His mom, Pattie Mallette, recorded his performances and uploaded them to an ever-growing base of online fans.
Wait, actually, that wasn't so long ago. The point "Never Say Never" makes, again and again, is that Bieber hit critical mass faster than any pop star in history, thanks to the power of Internet video, social media, and the perseverance of his manager, Scooter Braun, who happened to click on one of Malette's videos in 2007.
Little more than three years after Braun introduced Bieber to music moguls Usher and L.A. Reid, the first installment of Bieber's debut album, "My World," went platinum in the U.S.; the second, "My World 2.0," double platinum. At 16, Bieber is the youngest solo male act to top the Billboard music charts since Stevie Wonder in 1963.
The fans to whom "Never Say Never" caters already know all that. While the movie focuses on fleshing out the kid behind the sensation -- spotlighting his dad, his childhood friends, the grandparents who helped raise him -- it breaks for interludes on what makes him so appealing to the (mostly) women of all ages who've succumbed to Bieber fever.


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